Appointment of Roxana Rossette as the new General Manager of Serac MidAm
Serac MidAm, a subsidiary of Serac Group, welcomes Roxana Rossette as General Manager to Lead Regional Expansion Across Mexico and Latin America
News
Serac is proud to announce the appointment of Roxana Rossette as the new General Manager of Serac MidAm, reinforcing the company’s commitment to growth and operational excellence throughout Mexico and Latin America.
With more than 20 years of experience in commercial and strategic leadership roles, Rossette brings a proven record of driving growth and leading transformation across the food and beverage industry. She has held senior positions at global leaders such as JBT Corporation, GEA Group, and SPX Flow, where she spearheaded regional business development and managed complex sales and project cycles throughout Latin America.
Rossette’s expertise spans a broad spectrum of food processing and industrial solutions — including dairy, beverages, meats, packaging, and fruit and vegetable processing. This wide-ranging experience equips her to develop tailored, value-driven strategies that address the unique needs of each sector.
“ Joining Serac is both a professional milestone and an exciting challenge. It’s a privilege to contribute to a company with such a respected legacy in filling and packaging technologies, not only in food and beverage, but also in high-growth markets such as personal care, household products, paint, automotive, and agrochemicals. “
As General Manager, Rossette will lead the establishment and growth of Serac MidAm’s regional operations in Mexico. Her focus will be on building a strong operational, administrative, and commercial foundation to better serve customers and strengthen Serac’s long-term partnerships across Latin America.
“ Roxana’s appointment reflects our long-term commitment to the region and our confidence in her leadership. Her strategic vision, regional expertise, and customer-first mindset will be essential as we continue to grow in the Americas. “
Press release