Greenfields is the largest dairy company in Southeast Asia. The company is based in Malang, Indonesia. Greenfields is a popular milk brand in Indonesia, Singapore, Malaysia, Hong Kong, Brunei, and the Philippines.
Since yogurt is a key driver for the dairy category in the Middle-East and North Africa, with an annual growth of 5,5% on the 2010-2015 period and 15% of dairy launches in 2015*, this article focuses on this particular product to detail evolutions and innovations brought by Serac to its machinery in order to help manufacturers differentiate from their competitors. *Source: Innova Market Insights 2016